by Gabriel Weinberg and Justin Mares.
Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that.
Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. Gabriel Weinberg and Justin Mares interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.