Books

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Traction Book
by Gabriel Weinberg and Justin Mares.
Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that.
Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. Gabriel Weinberg and Justin Mares interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

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Start With Why
by Simon Sinek.
A book for those who want to inspire others and for those who want to find someone to inspire them.
Do you know your Why? The purpose, cause, or belief that inspires you to do what you do. Simon Sinek’s book can help you learn your Why. “It doesn’t matter what you do, it matters Why you do it.” With a little discipline, anyone can learn to inspire.

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The Hard Thing About Hard Things
by Ben Horowitz.
Building a Business When There Are No Easy Answers.
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don’t cover.

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Running Lean
by Ash Maurya.
How to Iterate from Plan A to a plan that works.
Ash Maurya is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck.

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The tipping point
by Malcolm Gladwell.
How Little Things Can Make a Big Difference.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

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The Four Steps to the Epiphany
by Steve Blank.
Successful strategies for products that win.
Steve Blank’s course text from Berkeley’s Haas Business School and Stanford University, is the essential “how to” book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company.

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Without their permission
by Alexis Ohanian.
How the 21st century will be made, not managed.
Alexis Ohanian is a Cofounder & exec chairman at Reddit, part time partner YCombinator, and all round startup guy. Without their permission is a book for aspiring entrepreneurs eager to embrace the future of the internet for fun, profit, and the good of humankind.

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The 7 Habits of Highly Effective People
by Stephen Covey.
Powerful Lessons in Personal Change.
The Seven Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. Covey. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls “true north” principles of a character ethic that he presents as universal and timeless.

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Where Good Ideas Come From
by Steven Johnson.
The Natural History of Innovation.
The printing press, the pencil, the flush toilet, the battery–these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture?

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