People using smartphones are still clipping coupons for frozen pizza and sweet coffee drinks.
Use an interactive digital sign with near-field comm to push the coupon to a phone.
Objective: Engage the digital generation with proven marketing ideas (coupons) -- that also reduce the Offer expense (no printing) and increase subjective appropriateness -- e.g. change on the fly for the offering party.
Integration: Google Places Offers / Adwords Express